So, you thought that a few desks and chairs, a broadband Internet connection, and a coffee maker are all you needed to open a co-working hub. However, you have zero repeat customers despite your sought-after location and the few that visits your establishment looks miserable and uninspired.
Fortunately, you can still transform your space to attract more customers, inspire creativity and productivity, and have them spread the word that your co-working space is the place where they can get work done and enjoy doing it.
Today’s workforce is more mobile and thrives on collaboration and multitasking. One of the main reasons people go to co-working spaces is because of its open plan work environment. If you’re still using the traditional cubicles, it might be putting people off. Better yet, have a co-working space that offers designated spaces for particular purposes. Have an open office environment where people can collaborate and build meaningful business relationships, then have private spaces and meeting rooms for those who prefer to work in seclusion. Also include a space where your customers could relax and take a break from their work, network with other members, and maybe have a few cups of coffee, tea, or even a pint of beer.
DESIGN, DESIGN, DESIGN
There is definitely nothing inspiring about four bare white walls and a room of gray cubicles. Some people have to put up with it in traditional office spaces since they don’t have a choice, so why should they in your co-working space? You don’t have to paint your walls in migraine-inducing, bright colors, but breaking the monotony of a plain white wall with artwork can help inspire your customers. Artwork doesn’t have to be expensive as well, it just needs to be aesthetically-inspiring that customers could “escape” into it once in a while.
Incorporating the colors red and blue can also increase creativity and productivity among your customers. A study conducted by the University of British Columbia finds that red is the most effective at enhancing our attention to detail, while blue is best at boosting our ability to think creatively. Imagine the return customers because why wouldn’t you go back to the same place where you were so inspired and focused, you’ve accomplished a lot of tasks on your project?
MOTHER NATURE KNOWS BEST
Incorporating natural light and adding some plants into your interior decor greatly benefits your customers. Natural lighting has been known to lift the mood and increase productivity. It can help fight off drowsiness and access to views can give your tired eyes a break from looking at your computer monitor for hours on end. According to the World Green Building Council, several studies have estimated productivity gains as a result of proximity to windows, with experts now thinking that views from windows are probably the more significant factor, particularly where the view offers a connection to nature. But what if the view is just another building across the street you say? Large mirrors or large art pieces can help achieve the same effect.
Decorating your space with natural plants can also benefit your customers healthwise. Not only is it known that adding plants into the workspace help encourage creativity and increase productivity, plants help reduce stress and improve people’s general well-being. In addition, plants help clean the air, reducing carbon dioxide levels as well as filter out chemicals such as benzene, trichloroethylene, and formaldehyde from the air. So, a few succulents here and there could only be a good thing for your establishment and your members.
These are just but a few of design enhancements you can implement to improve the aesthetics of your co-working space to benefit your customers. Check back next week for part two where we discuss ideas to take your co-working space to the next level.